Archive for the ‘Public Relations’ Category

Many Medical Offices Use Healthcare Public Relations To Help Maintain A Sterling Reputation}

Submitted by: Kevin Waddel

In todays ever- changing world, people want something that they can cling to. Some people seek the comfort of a close friend, or in the warm embrace of family member. Some individuals use religion as a way to cope with the many curveballs that this life can throw at any given time. At the heart of the matter is the idea that connectedness is what life is all about. Quite simply put, together we can achieve great things. It is this same spirit of togetherness and a one-ness of purpose that drives many hopeful and bright young individuals to join the medical profession. If a particular person is a hermit and loathes the very sight of another human being, let alone talking to that person, or worse yet having to interact with that person, then it is certainly safe to assume that the hermit will not want to become a doctor. This is the case because in order to save lives, you have to believe that lives are in fact worth saving, otherwise there would not be a point to all the years of hard work and study that is necessary to become a medical professional. So once an individual decides that he or she wants to foster a sense of community by serving that community in a medical manner, it stands to reason that he or she will do whatever is in his or her considerable power to protect their practice. This is partially self serving, as the material and financial benefits to entering the medical professional profession are well documented. But what is really at stake is the ability to continue to be able to practice medicine. IF a doctors livelihood is threatened by outside forces, then so is his or her ability to help others.

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This is why many modern and forward thinking medical offices and private practices have begun enlisting the services of a healthcare public relations firm to help them manage how their practice is perceived by the general public. This is incredibly important work, because if the healthcare public relations company does do a good job, and the reputation of the medical office starts to falter, good people will be put out of work, and worse yet some poor, sorry souls will not be able to get the medical treatment they deserve. Thus, it is absolutely necessary for a medical office to hire a healthcare public relations firm so they can continue to put their sights on what really matters, which is the health and well being of their patients. Healthcare public relations firms allow doctors the freedom to perform their required tasks without fear of reprisal.

With the rise of medical malpractice lawsuits in recent years, medical professionals have rightly sought to go by the book, so to speak, in an attempt to protect themselves from frivolous lawsuits down the road, should one of their patients meet an unfortunate and untimely demises. This can be a scary proposition for any medical practitioner, but it can be fatal if too many former patients file medical malpractice claims. It is the job of any reputable healthcare public relations firm to try and keep information about malpractice lawsuits away from prying eyes. Instead, the healthcare public relations firm should do everything in its power to ensure that the reputation of their clients remain intact, if it is not possible to improve them, making it easier for doctors to practice their craft.

About the Author: Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, New York city public relations, Healthcare Public Relations, PR, NYC Public Relations Firms, Financial Services Relations in New York visit

makovsky.com/health/healthcare-pr

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Keyword Stuffing

Submitted by: Araman Khan

In seo field the keyword stuffing is the important term which we use in keyword terminology, it is the unique word where with this we optimize our site this stuffing process is refers to the practice of adding not related keywords to a web page. When we optimize a words may or may not be use to our visitors. It is necessarily to find the best keyword for our visitor and also use this by search engine Terms of Service, Seo expert find, this is the terminology for every seo expert know this method when the keywords are visible to visitor it is difficult to from the import of a page it looks like spam. This is possible that search engines like Google it may discount the importance of large blocks of text that do not conform to the structures seo professional use various tools to searching related word in our website that is lists of disconnected keywords.

Every seo expert arranging the word properly for content element stuffing it doesn t work because when the Google crawler examines your site, search engine use the algorithm with the help of they can quickly determine when our keywords are used an unreasonable number of times. If your site contains an unnaturally high density of one single keyword, your site will actually drop in the rankings rather than rise. In severe cases, your site could be removed from the search engine index completely. Don t give in to the temptation to stuff your website full of keywords in an attempt to improve your rankings. The result will be the exact opposite of what you are trying to accomplish. You re better off writing good, relevant content that humans and search engines will use this.

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In the world of search engine optimization technique keyword stuffing used by Web developer to overload keywords onto a related page because people find the result to the searching term that search engines will find the page as information to relevant word or same word in a Web site. Main purpose of the search engines is to find the relevant pages are work Web pages for the term that are entered by the user, search engine work the many times a keyword appears on the Web page the more relevancy the Google browser will assign to the web page in the search results this is only one method that search engines find the relevancy and matching content, Search engines often not understand the searching content web site if the engine find keyword stuffing, as this practice it is considered, and some search engines will even ban the Web pages from their search results.

We made a website for business purpose and in such manner this way that it must include all the services and products on the website in easily accessible and use of our visitor. Seo expert keep in mind both user and search engines because many users may be searching for what you are offering and if your site comes on the top then visitor will come to your site and converted into users. The keyword stuffing is the technique which we help and use this ‘benefit’ of search engines result and not for other user or visitors.

About the Author: Hire SEO Expert from Covetus LLC and get your website on first page on major search engines. Hire full time dedicated SEO Expert for your site promotion and marketing Hire SEO Expert.Visit now

covetus.com/hire-seo-expert.html

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Cover Letter Problem #1: Mystery Hiring Manager

By Heather Eagar

Heres the situation: the job posting has only the title of the hiring manager or simple just Hiring Manager. Frustrating, isnt it? Many times job seekers dont do much, if any, digging around to see if they can up with that ever-important name. Are you one of them?

For job seekers who really want to impress and get noticed when they submit their resume packages, there are some secret ways to find out the name of the elusive hiring manager so you can address your cover letter to the correct person in charge.

Tip #1: Search Online

This may seem pretty obvious but some people forget to check the company website for personnel information. If you have the title, many times you can find out their name, phone number and email. Wouldnt that be great? Definitely utilize the Internet for this search.

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Also on the company website, check out to see if they have open positions posted. They may have more contact information available on their website than on general job boards where you originally found the job opening.

Check out the Media page for their latest happenings (this will also help you get more familiar with the company as a whole and give you an edge during interviews). See who is quoted in the press releases as they usually give the persons name and title.

Tip #2: Call the Company

There are some sneaky ways you can try to find out the name of the hiring manager in charge of the open position for which you are applying. Pick up the phone and call the company. Ask the receptionist the name of X Position (for example: Marketing Manager for Soft Goods). This can obviously work if you know the title of the hiring manager.

Theres also a trick that I used to use when working in the corporate world. You can call and ask the receptionist for the spelling of the persons name in the position you are trying to contact. So you might say something like, Hi, I am sending the Public Relations Manager a piece of important information and need to confirm the spelling of her/his name. Could you please spell it for me? While you have them on the phone, you can even try to get their email address so you can follow-up. If there is no phone number listed, you might want to hold off on calling them directly. You dont want to get on their bad side.

In most instances, where theres a will theres a way. Thats not to say there wont be situations that, despite your best effort, you absolutely cannot find out the name you so desperately need. Thats when you just have to applaud yourself for giving it your best effortthen let it go. And maybe that phone will ring anyway with the mystery hiring manager on the other end wanting to interview you.

About the Author: Recognized as a leading expert in the employment search industry, Heather Eagar is passionate about providing working professionals with current, reliable and effective job search tools and information. Check out reviews of the top resume writers in the industry at

ResumeLines.com

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Alternative Promotional Products Do The Trick

By Lee Eldridge

What products do you think of first when you think about promotional products? Pens? Tote bags? Coffee mugs? Key chains? These may be among the most common promotional giveaways, but sometimes they’re not the best suited for your promotional campaign. It’s easy to do the same thing over and over. It’s much hard to think outside the box. Having spent years in business and event promotion, I’ve found that a look around the edges will sometimes offer the best solutions.

Promotional Coasters

While they’re most commonly used within the restaurant and adult beverage industry, coasters can be highly effective tools for promoting causes and upcoming events. Organizations that promote designated driving such as MADD, or that promote personal safety such as a rape crisis center, can effectively use promotional coasters to spread their message and promote their organization. Local bars and restaurants may be willing to use, and even help pay for, the coasters. Looking for promotional partners to help cover the costs of promotional coasters is a great way to share the cost. And coasters are one of the most affordable items available. You can produce thousands of coasters for a small price.

Matchbooks

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As more cities and states became havens for non-smokers in public places, matchbooks remain a cost-effective marketing tool even for non-smoking establishments. Matchbooks offer repeat exposure as the recipient will use the matchbook repeatedly. Like promotional coasters, restaurants and bars are often willing to provide your matchbooks to their customers for you. An excellent way to promote concerts, local artists, art galleries, bail bondsmen, taxi services and other upcoming events. And if you’re willing to pay a little more, personalized matchboxes are excellent promotional giveaways. Matchboxes are available in several unique sizes and shapes.

Napkins

And while it’s important to promote an event to get the people there, don’t forget to continue to promote your business or organization at the event. Fundraisers often serve food and various snacks, and your guests will need napkins. Custom printed napkins will allow you to continue to brand your organization during the event. Sponsors may be willing to pay for the napkins if you include their logo and contact information on the napkins.

Drinkware

When you take the time to make sure that you’re branding your businss and promotional message, don’t forget the drinkware. While coffee mugs, stadium cups and water bottles remain some of our most popular promotional items, there are some less traditional items which are also excellent options for event and business promotion. Paper cups and foam cups may be needed for beverages, hot or cold. And sometimes you can go non-traditional and trendy at the same time. Double wall acrylic cups have become popular in the retail world for a couple years, but are still relatively new in the promotional products industry. These durable cups can be imprinted with your logo, and typically come with a screw on lid and straw.

Look for every opportunity to promote and reinforce your promotional message. And less-traditional promotional items might just do the trick. Whether you’re co-branding your promotional products with marketing partners or going at it alone, custom imprinted promotional products are still a great way to promote your business or event.

About the Author: Lee Eldridge is a writer, musician and marketing consultant with more than 20 years experience in customized promotional items. Lee writes for several blogs, and has launched a new site focusing on

beer coasters

, personalized matchbooks and

personalized napkins

.

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